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The Father and Daughter combination who head up our helicopter publications are together the most knowledgeable and experienced journalists in the industry. Both are winners of the Helicopter Association International “Excellence in Communications" Award and have spent almost their entire working lives in the helicopter industry.

Elfan ap Rees took his first helicopter flight in 1960, is a qualified helicopter pilot with more than 80 types under his belt and, after several years freelancing for various aviation journals, launched HELICOPTER International in 1977, followed by HELiDATA News and Classified in 1980 and then Military Helicopter News in 2005. He also founded the Helicopter Museum, now the world's largest dedicated rotorcraft collection, in the 1970s and continues to chair the Trustees and to sponsor its growth. He is also a past president of the FAI Rotorcraft Commission and a vice president of the Helicopter Club of Great Britain, which represents private owner interests in the UK . In addition to the HAI Award Elfan was also presented with the British Helicopter Advisory Board "Eric Brown" Trophy in 2002 for his contributions to the industry and received the American Helicopter Society "John Schneider" Historical Award in 2007 for his work in promoting rotorcraft history.

Elfan continues to contribute widely to the media at large on rotary wing subjects and has acted as Chairman of the annual IQPC Defence Military Helicopter Conference in London for the past several years.

Claire ap Rees joined her father's company in 1985 and since then has headed up the behind-the-scenes publishing team that produces the Avia Press range of journals. Her extensive knowledge ensures the accuracy and credibility of each of the magazines, in particular HELiDATA Classified where she oversees the entire content and production. Claire also liaises with the worldwide network of correspondents and this dedication has given the publications an unsurpassed reputation in the industry for accurate news coverage and advertising.